Only the largest projects are included below.
Snapfish
Project: Create a card shopping experience that can be extended to the entire store.
Date: January 2010 to January 2010
Role: Interaction Designer
Key Contributions: Developed a vision for the shopping experience based on faceted search. Conducted user testing.
Arizona Bay, client: Junosource
Project: Design an application to enable loan processing by an off shore team and oversight.
Date: April 2008 to November 2008
Role: Interaction Designer & Visual Designer
Key Contributions: Developed over 200 wireframes defining the user interaction for a highly regulated industry. Developed a new visual branding. Developed HTML templates.
Arizona Bay, client: Pro Player Connect
Project: Design an application to enable businesses to contact professional athletes directly to make offers for appearances, events, products, services, or job opportunities.
Date: February 2008 to August 2008
Role: Interaction Designer & Visual Designer
Key Contributions: Developed an visually dynamic interface and simplified a complicated offer system.
Arizona Bay, client: An IP Television Startup
Project: Design an application for the company to design and manage content and user accounts.
Date: November 2006 to April 2006
Role: Interaction Designer
Key Contributions: Developed over 200 wireframes defining administration and customer account management tools.
RentSpot
Project: Start a new business enabling apartment seekers to find apartments that meet their requirements and building managers to easily advertise their buildings.
Date: November 2006 to February 2006
Role: Interaction Designer
Key Contributions: Designed an interface using an intuitive facetted navigation system and user alerts to new property listings.
Neteller
Project: Develop a prototype to explore the ideal experience for users and define the road map for future projects.
Date: November 2006 to April 2006
Role: Interaction Designer
Key Contributions: Led a small team of user experience professionals to develop an interactive prototype, changed company perceptions of how Neteller products could integrate with merchant sites to optimize conversions and remove drop-off points, and developed a model to effectively manage dozens of internationalized sites.
Project: Provide users with the four new languages in a localized interface.
Date: November 2006 to April 2006
Role: Interaction Designer
Key Contributions: Developed internal systems which minimized revision cycles and effectively managed the hundreds of small changes which were required to the site.
Critical Mass, client: Hyatt
Project: Redesign the public website to be more customer-focused and create a single customer sign in for the reservation site and reward site.
Date: November 2004 to April 2005
Role: Senior Interaction Designer
Key Contributions: Developed a user model, optimized the reservation flow for additional conversions, designed faceted navigation for exploring hotel options, and designed an effective interface that merged two very different customer account systems.
Critical Mass, client: Dell
Project: Combine Dell’s two support sites while improving the user experience through a personalized, task-based interface.
Date: January 2003 to April 2004
Role: Interaction Designer
Key Contributions: Oversaw user analysis and translated user tasks into interface elements through a user-centered design process.
Project: Improve customer satisfaction and decreased cost factors while redesigning Dell’s enterprise shopping and procurement tool, which completes 3 billion dollars in transactions annually.
Date: August 2002 to March 2003
Role: Interaction Designer
Key Contributions: Made significant improvements in client communications and team interaction through the introduction of new design processes and documentation practices.
Cyberplex, client: Advanced Micro Devices (AMD)
Project: Create a rich user experience for the launch of the Athlon XP processor while overcoming severe technical constraints.
Date: August 2001 to October 2001
Role: Site Architect
Key Contributions: Designed an engaging user experience that integrated with existing infrastructure while avoiding the legacy technical issues.
» Website
Cyberplex, client: Computer Sciences Corporation (CSC)
Project: Reduce the cost of global site maintenance and improve brand consistency by extending the content management system for multilingual support in 20 countries.
Date: May 2001 to August 2001
Role: Site Architect
Key Contributions: Defined functional requirements for the new site and designed interface solutions for globalization and localization.
Project: Reduce the cost of site maintenance and extend the new corporate brand to web by consolidating approximately 200 sites within one customized content management system.
Date: November 2000 to May 2001
Role: Site Architect
Key Contributions: Analyzed workflow and content to define functional requirements for the content management system.
Cyberplex, client: AIM Mutual Funds
Project: Create a tool for financial advisers to look up fund information, customer account information and order collateral materials.
Date: July 2000 to November 2000
Role: Interface Design Team Lead
Key Contributions: Oversaw the implementation of user-centered design processes, including usability testing.
Cyberplex, client: Stars & Stripes Omnimedia
Project: Launch of a dot com news site servicing American Veterans.
Date: May 2000 to September 2000
Role: Site Architect
Key Contributions: Defined user groups for analysis of cost-benefit of service offerings. Defined functional and content requirements. Designed navigation and user interface. Trained editors in the use of the content management system.